Love You, Mean It by Jilly Gagnon (2024)
As a complete sucker for romance, I'm normally pre-wired to love a book like this.......but sorry, I couldn't on board with this one.
The problems........a not particularly lovable pair of leads and a traffic jam pile up of multiple tropes - a brief fling at with a bout of amnesia for the guy followed by the girl coping with simultaneous fake dating and clandestine matchmaking on behalf of the guy's 'one-who-got-away'. Which results in all kinds of self-hating agony for her while engaging in steamy episodes with the guy herself.
Since Ellie Greco's dreams of theatrical costume designing were thwarted by rejection, she's back to running the family legacy business, a much beloved neighborhood Italian deli. But the Taylor family, the town's ruling business dynasty might bring in 'Mangia' a big-box Italian food Emporium that would put Ellie out of business faster than Tom Hanks 'You've Got Mail' book chain did to Meg Ryan's little bookstore.
To put a stop to 'Mangia' Ellie pleads her case to the Taylors's somewhat rebellious scion Theo, who's looking to bring his own independent business ideas to the forefront apart from his imperious family. And then all of those colliding romance tropes kick in. There's Ellie and Theo's fake engagement, designed to stop Theo's ruthless father from bringing in any business that would destroy the livelihood of his son's future bride. And then there's Ellie's unwise decision to try to secretly help Theo's ex-flame (and newly appointed Taylor business exec) to rekindle her romance with him.......not the best idea, given the fake daters' steam-and-spice quotient is clearly apparent.
I truly would not have minded all of this over-plotting if Ellie and Theo were a sympathetic couple worth rooting for. But Theo smirks a lot and Ellie's endless woe-is-me-I"m-a-terrible-person internal monologues grow tiresome. I did want to love 'em both......but they just plain wore me out. 2 stars (**).